Steps to Effective Large Format Graphics:
Use simple imagery for maximum effectiveness

Too much imagery can drown out your message in a crazy whirlwind of galactic proportions. Benjamin Lawless demonstrates how simplicity is definitely a must in the most legible of graphic designs.

You've all seen it: illegible and completely useless large-format ads that do nothing but give eyesores and headaches to everyone around. What is that poster trying to say? Why do I feel mentally and physically assaulted? How can we learn to never, ever make something like this crime against humanity again?

In previous months, I've discussed the importance of legibility in your advertisement designs. This is especially important when it comes to keeping your text short so that your message is straightforward and diluted to it's core. Well, there is a similar golden rule that applies to imagery, and it's this: Simplicity.

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Trade Show Etiquette

In the rough and tumble world of tradeshows, you are constantly on exhibit for everyone even remotely interested in your company. Ken Pettit has some advice on how to best represent your company and not gross everyone out.

So here we are; it's April and many of you are in the thick of your tradeshow season. With that in mind, I decided to discuss what NOT to do on the tradeshow floor. Without fail, every time I attend a show, I see staff blunders, gaffes, and other faux pas. How do you set yourself apart in this rough and tumble world? Well, let me tell you.

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Cash on the ground

Learn how to turn hard, polished concrete into cash. Jon Beebe's got the scoop.

I'm sure you've all noticed the floor graphics sprinkled throughout your local grocery store. These highly effective and affordable large-format images have proven to increase sales by up to 20-30%. In fact, floor graphics have become part of the standard marketing package at many larger stores and retail chains. The market for printing these floor advertisements is projected to grow to $2 billion in the next 5 years. If your competition is not already marketing with it, they will be.

With a price of $13.75/sqft the advertising opportunity is very cost-effective compared to radio, newspaper, and other more traditional methods. Floor graphics are inexpensive enough to use as short-term signage, and durable enough to use as long-term signage.

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Studio 101 West Case Study

Studio 101 West, founded in 1988 by Dennis and Deborah Swanson, offers a broad array of services from Photography to Graphic Design to Video and Multimedia. They have been one of our most exacting clients from day one, and have challenged us to ever-higher levels of quality and service. Read more about some of the groundbreaking work we've been able to accomplish together.

"Studio 101 West has worked with Big Images since they first opened their doors and we have always been impressed with the great work they produce and their excellent customer service. Big Images truly stands by their On Time and Satisfaction Guarantees. Whether its for a custom fine art wall print or a ten foot wide trade show booth, we can rest assured that through Big Images we are providing our clients with the same high standard of work that Studio 101 West has built its reputation on." - Dennis Swanson, Photographer/Owner of Studio 101 West

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