The Rocket Racing League™ is an aerospace sports and entertainment organization that combines the competition of racing with the excitement of rocketry. The RRL was established by X–Prize founder Peter Diamandis and two–time Indianapolis 500 champion team partner Granger Whitelaw to advance the technology and increase public awareness of space travel. The NASCAR–style racing league features rocket–powered aircraft that will be flown by top pilots through a 'three–dimensional track way' at venues throughout the world. With millions of fans who enjoy racing and air shows, and an even wider audience enthralled with humanity's next step into space, rocket racing is destined to become the future of racing! —From the Rocket Racing web page.

The Challenge
Rocket Racing and the X–Prize Foundation approached BIG Images to supply banners for their co–branded booth at AirVenture Oshkosh. With attendance between 200,000–300,000 people, it is the largest civilian airshow in the United States.

The co–branded booth required banners of matching proportions, double-sided banner stands, tent headers, and large banners to cover the inner walls of their tent.

In addition, we were able to push the extreme edges of the CMYK color space to deliver the bright and vibrant colors found in the Rocket Racing brand.


The Solution
BIG Images had the perfect media solution for them: our durable vinyl banner allowed for quick production, easy transportation, and great reusability for future shows. To reproduce the vibrant reds and blues of their brand, BIG Images used it's new ink-system which dramatically increases the color gamut available on outdoor vinyls. Furthermore, our ink-system creates a stronger bond with the material, making banners last longer in the rigorous trade-show environment.

Tags: banner, outdoor, airshow, tradeshow