The first outdoor domain: the eye-level

This is part one (of three) in our outdoor solutions roundup. This article sumarizes the advantages and disadvantages of marketing with graphics at the eye-level.

The eye-level

Eye-level graphics are what most people think of first when they want to market with large-format graphics. Thus it is highly competitive. Most of your competitors are already creating posters, banner stands, and window graphics. The trick is to set your marketing message apart from hodgepodge that already inundates the environment.

Advantages of eye-level graphics

• Customers are virtually guaranteed to look at eye-level
• A little creativity will really set your message apart
• Get the customers attention even when they are not expecting it with vehicle graphics or sidewalk graphics (sandwich boards).

Disadvantages of eye-level graphics

• It's a highly competitive space. Many businesses already do this so it’s not as novel, and leaves less of an impression on the customer. However, these disadvantages become opportunities to distinguish your business in the other two domains.

Products of interest

• Banner Stands
• Window Graphics
• Rollable Posters and Mounted Prints
• Tradeshow Prints
• Vehicle graphics—reinforce your brand with vehicle graphics
• Sandwich boards & sidewalk displays

Gallery of Outdoor Solutions

Don’t forget to read our two companion articles, Graphics up in the sky, and Graphics down on the ground.

Tags: media, outdoor, banner