New Inks increase color gamut and image strength.

BIG Images recently completed the conversion to a new ink system for its outdoor solutions. These new inks bring a few direct benefits to our customers. These include:

• Increased color gamut—we can now produce better color encompassing about 15% more of the Pantone color range.
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• Better weather resistance—waterproof and lightfast outdoors for up to 5 years.
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• Increased strength—the new inks stick to the material better, meaning more scratch resistance and longer life

All of BIG Images outdoor solutions are using this new ink starting immediately.

Tags: color, media, quality

"Big Images has become an important asset to our advertising. They are fast, economical, professional, and most important to me, produce excellent quality work. I've also found their advice on image preparation and presentation to be very helpful. Usually, you have to go to a fairly large city to get this kind of expertise. Having Big Images here allows us to have better interaction and turnaround but still get a professional product." —Kirby Spencer, Zoo Med Labs

Challenge
Zoo Med Labs needed a supplier that could provide consistent results for their point–of–purchase banners. The challenge was that these images contained intense vibrant colors that are difficult to produce because they are out of gamut—meaning they are not physically printable. So how does BIG Images print colors that cannot be printed?

Solution
We have invested heavily in our color-management system, spending hundreds of hours calibrating our monitors and print–media, and learning the technology behind color management. Using this cutting edge color knowledge and technology BIG Images is able to accurately soft–proof colors before printing, thus predicting color shifts. This allows us to customize our workflow for optimal performance. For Zoo Med this meant they knew they were getting predictable, repeatable results each time we printed their images.

About Zoo Med Laboratories Inc.
Zoo Med is the worlds #1 reptile product company worldwide producing an array of accessories for any reptile enthusiast. To learn more about them visit the Zoo Med Laboratories web site.

Tags: banner, point of purchase, color, tradeshow, quality