The third outdoor domain: the ground

This is part three (of three) in our outdoor solutions roundup. This article sumarizes the advantages and disadvantages of marketing with floor graphics.

Look down to the ground

Floor graphics are the new playground of large-format marketing. Everyone has to watch where they walk; why not put your logo or product message in their line of sight? Put your product message at the customers feet during the critical moment when they make their purchasing decision. Guide the customers eyes (and feet) with compelling images and visual treats that lead them right to where you want them.

And BIG Images floor graphics are not limited to easy, clean environments like supermarket floors. We provide outdoor floor graphics that stick to concrete and carpet.

Advantages of floor graphics

• Inexpensive
• Still very novel so people are more likely to notice it
• Unlimited flexibility of placement—get your advertisement at the customers feet when and where you want it
• Focus the customer’s attention
• [1] Stimulate sales—retail stores have shown 20–30% increases in sales when there are floor graphics.
• [1] Floor graphics offer one of the highest returns based on the price per square foot, making them one of the most inexpensive advertising mediums a small business could invest in.
• Virtually every business with a brick-and-mortar storefront has floor space available—its free to utilize!

Disadvantages of floor graphics

• We have yet to encounter a disadvantage

Products of interest

• Sidewalk Graphics
• Carpet Graphics
• Floor Graphics

Gallery of Outdoor Solutions

[1] “In-store floor graphics” Published: 18 June 2006. Accessed: 20 July 2008. http://answers.google.com/answers/threadview?id=738911


Don’t forget to read our two companion articles, Graphics at eye-level, and Graphics up in the sky.

Tags: outdoor, indoor, media