Steps to Effective Large Format Graphics:
Size your fonts correctly

Most large-format graphics are glimpsed at from a distance, behind the wheel of a car, or even in the peripheral vision of sidewalk pedestrians. More often than not, given people’s frantic lives, if text can’t be read easily, your audience won’t even bother trying. Thus, some otherwise-effective marketing efforts are left unnoticed because of inappropriately small text. In the second topic of this 7-part series, Ben Lawless shares worthwhile tips for keeping fonts legible at a distance.

Sales and Marketing from the Trenches:
The Sales Team

Analogies between sales and sports run rampant in the industry. After all, everyone's heard the stories of the greatest salesmen in history, and how they compare to the Woods, Schumachers and Mannings of the world. But, here's the rub: who really wins the big game? Is it just the "Peyton Mannings" of the sales force, or is it the entire team? Read on and see how Ken Pettit tackles the question of who really effects the sales of your company.

The advantages of
Solvent inks vs Aqueous inks

In the large-format industry, two distinctive ink-jet technologies offer solutions for two completely different graphic applications. When do we use which? Christine Dahlquist has the answer.

The PDF vs Tiff
in the Large Format digital arena

In most sectors of the printing industry, Adobe's PDF file format is king. It deserves accolades, because for most applications, a PDF will reproduce art and text amazingly well while delivering a decent print-ready file in a relatively small file size. Although the PDF is great, BIG Images' preferred file format for large-format printing is the Tiff, and Jon Beebe is here to tell you why.