Effective Large Format Graphics

When designing large-format graphics there are many issues to consider. Over the next 7 months Ben Lawless will be sharing a new tip each month on effectively designing for large format printing.

Step One: Text Length
For the first tutorial in this series, we discuss how "short and sweet" applies to large-format design more than you might think. Designing for large format digital printing is a much different ball game than small format. People won’t be picking your large-format graphic up, holding it in their hands, turning it over, or scrutinizing…

Read Benjamin’s full article at BIG Images’ web site.

Sales and Marketing from the Trenches

This monthly section draws from Ken Pettit’s extensive trade show and sales experience. Ken shares his thoughts that have been of value when consulting with customers about using BIG Images’ services to market their businesses.

Everyone affects sales
Sales is the life blood of every business and as such should be on the minds of everyone in the company. I’m not saying that all involved in your company need to be proficient sales people, just that every employee needs to be cognizant of how they affect the company’s sales directly. From CEO to custodian…

Read Ken’s full article at BIG Images’ web site.

Customer Highlight

This section of the Newsletter highlights some of BIG Images customers that have challenged us and helped us grow. They often come from unique industries, have challenging printing needs, and push the envelope of creativity and ingenuity. This month we are highlighting The Rocket Racing League.

The Rocket Racing Leagueô is an aerospace sports and entertainment organization that combines the competition of racing with the excitement of rocketry. The RRL was established by X-Prize founder Peter Diamandis and two-time Indianapolis 500 champion team partner Granger Whitelaw to advance the technology and increase public awareness of space travel. The NASCAR–style racing league features rocket–powered aircraft that will be flown by top pilots through a ‘three-dimensional track way’ at venues throughout the world. With millions of fans who enjoy racing and air shows, and an even wider audience enthralled with humanity’s next step into space, rocket racing is destined to become the future of racing!

— From the Rocket Racing web page.

Read the full case study at BIG Images’ web site.

New Products Offered

BIG Images’ continuing quest to improve its product offerings has resulted in updated media for the first quarter of 2007. BIG Images is pleased to announce that starting this January we are updating our Outdoor Banner and Adhesive Backed Vinyl. These new media improve upon the qualities of the media they replaced and offer distinct benefits in color quality, durability, and longevity.

Note that these improved materials are being offered at the same low square-foot price that you have always enjoyed.

Read the full press release at BIG Images’ web site.

BIG Images Policies Update 2007

In December of last year we emailed an update to BIG Images product offerings and business policies, that most of you have received by now. While pricing has not changed, we have updated the price guide for clarity and ease of use. And BIG Images now offers 30-day terms for approved customers. Please click here to download a pdf copy of the Account Application and Agreement.

As always, BIG Images stands by its On-Time Guarantee: If your job is not ready by the promised date it’s free!

For more information on BIG Images’ products and guarantees, please visit our updated policies page here.

February Article Roundup:

• Step 2 to effective large-format graphics: Size your fonts correctly, by Benjamin Lawless

• Sales and Marketing from the Trenches: The Sales Team, by Ken Pettit

• The advantages of Solvent inks vs Aqueous inks, by Christine Dahlquist

• The PDF vs Tiff in the Large Format digital arena, by Jon Beebe

If you have a request for an article please feel free to send us an email at info@big-images.com or call us at 805-781-9301.

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