Steps to Effective Large Format Graphics:
Contrast is your best friend

Everyone sees color differently, and if something is difficult to see, people won't bother looking at it. This poses a problem for your marketing efforts. How can you make something more legible using color? In the third part of this series on producing effective large-format graphics, Ben Lawless shows you how contrast really is your best friend.

Color illusions

Color misconceptions plague designers and printers alike. Why do they seem to mis-behave? Why will the exact same color look different in special conditions? How can designers prepare designs to avoid these color pitfalls? Jon Beebe answers these questions by delving into the world of optical illusions.

As a companion article be sure to read Christine Dahlquist's article on how the human eye works.

Color Perception and the Human Body

Key to the perception of color is the biology of the eye itself. Although the human eye varies from person to person, most of us can still see the same colors. How is this possible? Christine Dahlquist uncovers the mystery and beauty behind the optic nerve.

Be sure to read Jon Beebe's companion article where he uses optical illusions to illustrate how the eye adjusts to lighting conditions and affects how we perceive color.

Increase your trade show results through design consistency

The trade show floor is a cacophony of chaos. From all sides, hundreds of companies are vying for an audience. How does your company emerge triumphant, ensuring a memorable experience for potential customers? Ken Pettit takes us into the three-ringed circus of the corporate world that is trade shows, illustrating the supreme importance of brand consistency.

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