As in all things, a plan is the only way to minimize disaster. It will save you time, and it's really the only way to ensure you stay within your budget. Although this is the last part of this series, and even though it's a bit of a "no duh!" this is perhaps the most important tip of them all.

Ponder how, where, when and by whom your graphic will be seen. Think about why your audience will want to listen to your message. Get in their heads and poke around a little, because the only reason someone will listen to you is if you can meet their desires or needs. Make it large enough for them to see it and read it. Say it simply.

Above all, try not to slap something together at the last minute. Honestly, if your large format graphic is a hastily-rushed afterthought, consider not getting one. Don’t throw away your money and sales efforts on poorly-made advertising; it just isn’t worth it.

So, relax. Set a realistic deadline and keep it, but make sure your efforts are effective. A great way to do this is to listen to your printer; if they give you advice, follow it. Remember, they’re the last step in ensuring your marketing efforts are top quality. Keep them happy, deliver good files, and maybe bake them cookies once in a while.

Seriously, we like chocolate chip.

Read Ben’s Step 6 to effective large-format graphics: Placement
Read Ben’s Bonus step 8 about image size and resolution

Ben Lawless started writing this series in January, and in all that time he has felt like we, dear readers, have been dancing a sweet and tender dance. Alas, the last song has ended. Although we weep, he admonishes you to dry your eyes, lovely; there will be a new tomorrow wrapped around a golden dawn. Do you not hear the morning gale...?

Tags: large format, printing, planning, ben lawless, 7 steps