As with anything worth doing, constant improvement is the only way to success. As the 2007 tradeshow season comes to a close, I felt it would be wise to discuss a few methods you can employ to help make 2008 an even more effective trade show season. Serious reflection on your company’s performance this year will allow you to improve next year. You can trim the fat. Turn your weaknesses into strengths. Turn your strengths into industry-dominating forces… Read the full article...

Tags: trade show, sales, business, ken pettit

I’m sure you’ve all noticed the floor graphics sprinkled throughout your local grocery store. These highly effective and affordable large-format images have proven to increase sales by up to 20–30%. In fact, floor graphics have become part of the standard marketing package at many larger stores and retail chains. The market for printing these floor advertisements is projected to grow to $2 billion in the next 5 years. If your competition is not already marketing with it, they will be.

Benefits of floor graphics

With a price of $13.75/sqft the advertising opportunity is very cost-effective compared to radio, newspaper, and other more traditional methods. Floor graphics are inexpensive enough to use as short-term signage, and durable enough to use as long-term signage…
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Tags: printing, products, jon beebe, media, sales, solutions