Marketing high and low

July 31,2008 Filed in: Solutions

From the sky to the ground we have you covered. Illustrated by Ben Lawless.

Set your business apart

When most people think of the marketing tools BIG Images offers they think of posters or some other form of eye-level marketing. But the world of large-format marketing is much broader than the customers’ eye-level. If you really want to make an impression you have to look both up and down.

Most customers use BIG Images’ products to market at the eye-level. Posters, banner stands, window graphics; all these get displayed at the eye-level. But this is a very competitive space! By making wise decisions about placing marketing materials, you can inexpensively remain at the forefront of every potential customer’s mind.

The three outdoor domains

There are three domains you can market within: above eye-level, at eye-level, and below eye-level. Each space offers you unique opportunities, and BIG Images has products fit for each niche.

Look up to the sky

San Luis Obispo Mozart Festival street banner over Higuera Street

For above-eye-level marketing, banner and fabric reign supreme; nothing is more cost effective or easy to install as banner and fabric. I am not simply talking about billboards, but rather any graphic above eye level. These could be photos mounted onto the walls above restaurant tables. They could be sponsorship graphics high above the crowd, or even an outdoor mesh banner wrapping the side of a building.

Read more about sky graphics here…

The eye-level

Down Town Brew restaurant entry graphics

Eye-level graphics are what most people think of first when they want to market with large-format graphics. Thus it is highly competitive. Most of your competitors are already creating posters, banner stands, and window graphics. The trick is to set your marketing message apart from hodgepodge that already inundates the environment.

Read more about eye-level graphics here…

Look down to the ground

Floor graphics in the lobby of bank promoting a new car loan

Floor graphics are the new playground of large-format marketing. Everyone has to watch where they walk; why not put your logo or product message in their line of sight? Put your product message at the customers feet during the critical moment when they make their purchasing decision. Guide the customers eyes (and feet) with compelling images and visual treats that lead them right to where you want them.

And BIG Images floor graphics are not limited to easy, clean environments like supermarket floors. We provide outdoor floor graphics that stick to concrete and carpet.

Read more about floor graphics here…