File size requirements for large format printing are a bit different than for small format. And, like most things, acceptable standard files are different from printer to printer. Here at BIG Images, although we accept many file formats, there is one kind of file that tends to work very well with our workflow, and that's the incredible TIFF.

The standard file we accept is

• a flattened TIFF
• saved at 150 ppi (lower ppi will work depending on size of the graphic and distance the graphic will be viewed from)
• embedded with the Adobe RGB 1998 color space
• saved with LZW compression
• saved at the physical size it'll be printed

I know, I know; that's a lot of details, acronyms and geekiness, but that's just the biz. A major reason we accept files this way is because… Read the full article...

Tags: tips, tiff, design

Tools for Web Site Design on Windows

Some people make fun of me around here, and it’s not just because of my hair, my hygiene or the myriads of action figures I have on my desk. You see, I’m the only one in the shop with a PC back home. I know, I know; I constantly hang my head in shame. But have no fear, my fiancee and I also have an Ubuntu Linux box and a MacBook, but I do most of my freelance web work on a two year-old XP laptop. So when Jon wrote his article last month on the tools we use to maintain BIG Images’ web site, naturally it was all Mac software, and I thought I’d do a little representing and show the Windows world some love.

As with the previous month's article, I've tried to find solutions within the shareware and the free and open-source community.

Web Development Applications:

• Stylizer
  
• $69.95
• Live preview of sites, view changes to the page as you make them
• Amazingly attractive UI
• CSSVista
• Free
• Extract and edit the CSS from any page on the internet
• See your changes applied live in both IE and Firefox at the same time
• Doesn't save files from within the program, you have to copy and paste it into your editor
• Aptana Studio Community Edition
  
• Free
• Although initially meant to be a Javascript coding program, it has great support for HTML, CSS and PHP
• Syntax hilighting
• Relatively attractive interface
• Their code assist feature shows helpful hints about code as you type it
Read the full article...

Tags: tips, technology, ben lawless, web design, software, design

Tools we use to maintain BIG Images’ web site

A friend of mine inquired via email: “What program did you use to design BIG Images’ website?” As I typed out my reply I realized that BIG Images is not the “normal” large format print company. I mean to say we do not just buy the Adobe CS suite because its what everyone else has; we aren’t satisfied with a solution just because it works. We experiment constantly. The workflows we develop, for example to build and maintain our web site, are very unique in our industry.

Our entire web site is home grown and maintained by BIG Images. We are major supporters of the Macintosh shareware community, as well as the free & open-source software community. Often these solutions are:

1. an order-of-magnitude less expensive than their more established competitors
2. are more reliable
3. exhibit faster and more personable customer service

Here is some of the software we use on a weekly/monthly basis to create and maintain our web site:

Web Development Tools

• RapidWeaver
  
  • $49.00
  • BIG Images’ entire site has been built and maintained with RapidWeaver for the past 2½ years
  • One of the beautiful aspects of RapidWeaver is the VERY active community at their forums. Often I can ask a question and have an answer within the day.
  • RapidWeaver has alot of plugins ($5.00 - $20.00 each) that enhance its functionality, and I have used most of them throughout the site. You can find a list of the plugins here.
  • YourHead software is one of the premier plugin developers. Their products are awesome.
• TextMate
  
  • $63.00
  • Ideal for custom html/php/javascript coding.
  • Incredibly customizable, so it adjusts to your coding style.
• CSSEdit
  
  • $29.95
  • For writing and editing css there is no better tool.
  • Instant live-previews make experimentation a snap.
  • This is also a great tool for reverse-engineering other sites to see how they created their effects.

Read the full article...

Tags: tips, technology, jon beebe, web design, software, design

When dealing with large-format graphics, there is always one problem that consistently rears it's ugly head: many people can't visualize what the graphic will look like. Most often, it is just too difficult to wrap your brain around the actual size of the graphic. Most computer monitors are between 17" and 24", whereas almost all large-format graphics are 3' x 5' or larger. Sure you can squint at your monitor from across the room, but that can't possibly give you a decent sense of scale when it comes right down to it.


In previous months, I've discussed the importance of legibility and simplicity in large-format design. Unfortunately, without a decent perception of size, you're taking a crap shoot with your marketing campaign. You see, whether it's a client, a boss, or employees and freelancers, everyone involved in your marketing efforts needs to have the same idea for the impact it will have. Particularly if you're dealing with a large-budget marketing campaign, the entire crew should be able to speak using the same visual vocabulary. Read the full article...

Tags: visualize, team, large format, design, ben lawless, 7 steps

Tip 4: Use simple imagery for maximum effectiveness.

You've all seen it: illegible and completely useless large-format ads that do nothing but give eyesores and headaches to everyone around. What is that poster trying to say? Why do I feel mentally and physically assaulted? How can we learn to never, ever make something like this crime against humanity again?

In previous months, I've discussed the importance of legibility in your advertisement designs. This is especially important when it comes to keeping your text short so that your message is straightforward and diluted to it's core. Well, there is a similar golden rule that applies to imagery, and it's this: Simplicity. Read the full article...

Tags: large format, design, ben lawless, imagery, photography, 7 steps

In my last column, I discussed making your text large enough to be legible so you're sure your audience can easily read your large-format marketing materials. Well, that's only one of many aspects to ensuring legibility in your marketing efforts. This month, learn how to maximize your target audience by building adequate contrast into your designs.

Tip 3: Use contrast to ensure maximum legibility.

There is a fragile eco-system at work whenever marketing material is distributed, whether large format or small. Your message, which should be the most important part of your marketing efforts, has to coexist with and more often than not subdue, other elements vying for a potential customer's attention. Depending on the piece, the message could be in the ring with the baddest of the bad, such as other imagery, the format of the piece, surrounding space, and even the typeface the message itself is rendered in. And that war rages on way before anyone important ever actually sees it.

When it is finally glimpsed, your message finds another challenge to contend with. You see, everyone sees color differently. Our perception of color can be affected by anything from our biology to simple things like our mood and diet. Many designers don't even consider the consequences of their color choices on marketing materials, and that leaves your message completely alone, with noone to notice it. After all, if something is difficult to see, people won't bother looking at it.

And so, controlling contrast on your marketing materials turns an ignored design into… Read the full article...

Tags: large format, design, contrast, ben lawless, 7 steps

Increase your trade show results through design consistency

Feet throbbing, calves aching, staring blankly at the ceiling as I lay on my back in my hotel room; glad this was the last day of the tradeshow. It’s amazing, the simple things a numb mind will focus on, like the fire sprinkler over my bed... Tradeshows — the three ringed circus of the corporate world.

There is one last task before I can go to sleep, however. I have to figure out what I’m going to take home. We all know tradeshows are a cacophony of chaos and these bags of cheap swag and brochures next to my suitcase are proof. This is the process (you’ll want to pay attention here):

• Cheap pens, key fobs and other useless giveaways — trashed.
• T-shirts and neat toys my boys will like — set-aside.
• Letter openers, pocket knives and the likes — trash, airport security will make me toss ’em anyway.

So, here’s the question… how do you design in such a way as to keep your literature out of the hotel room trash can? The answer is simple but implementation is not.

In order to save your marketing materials from a recycle-bin fate… Read the full article...

Tags: trade show, tips, design, ken pettit

Last month, I wrote about the virtues of keeping your large-format banners legible by making your message short and sweet. After all, our Three Second Rule states that if you can't visually pique the interest of your audience within three seconds, you lost the sale. Still, even with a power-packed short message on your graphic, it won't do a bit of good if your text is too small to read.

Tip 2: Size your text correctly. Keep fonts large enough to be legible.

Most large-format graphics are glimpsed at from a distance, behind the wheel of a car, or even in the peripheral vision of sidewalk pedestrians. In some cases, the Three Second Rule is stretching it. More often than not, given people’s frantic lives, if text can’t be read easily, your audience won’t even bother trying. So, why would anyone make their graphics more difficult to read? Believe it or not, some people inadvertently do, especially by making their fonts too small. This simple calculation will help you size your fonts correctly:

• Height of text (in inches) = 0.035 x Distance (in feet)
• Point size of text = 72 x Height of text (in inches)

So, if you know your text is going to be seen from 20 feet away, such as across a walkway to a storefront window, then you’d do well to make your smallest text at least 0.7 inch tall, or a point size of 50.4. We've already done some of the thinkwork and rustled up a bunch of standard distances, listed below:

Distance	Text height	Point size
15’	0.525”	37.8pt
15’	0.525"	37.8 pt.
20’	0.7”	50.4 pt.
30’	1.05”	75.6 pt.
50’	1.75”	126 pt.
100’	3.5”	252 pt.
500’	17.5”	1,260 pt.
1,000’	35”	2,520 pt.

Read the full article...

Tags: large format, design, typography, ben lawless, fonts, text, 7 steps

Create personalized birthday banners online

BIG Images has been hard at work on Banner Works — its innovative online designer. In particular we have been adding many free templates for birthdays and parties. You will find a plethora of free birthday banner templates to start designing from. Start creating your own customized birthday banner today!

How to make a birthday banner at Banner Works

You can create a birthday banner using our free birthday banner templates as a starting point. Browse through our banner templates to get ideas. After finding one you like click “Edit” to customize the banner template to your hearts content. When you’re done simply save it for later, or print it with BIG Images. Its that easy to create personalized birthday banners!

Many of our customers have already created personalized birthday banners in Banner Works. Here are some of their creations:

Create birthday banners for those special birthday years, such as 70th birthday party, turning 40th birthday party, 60th surprise birthday, or 50th birthday celebration. And one of our customer’s favorites: old fart banners.

Advantages of BIG Images’ Banner Works

There are many advantages to using BIG Images’ Banner Works. We designed it with the computer novice in mind, so it is easy to use. Your edits are in real-time so you get immediate feedback. You can save your design to continue editing later, and print it when you want. And perhaps the most fun advantage is our fully customizable birthday templates — every aspect can be personalized for your party.

Banner Works is free to use, so check it out by browsing our birthday banner templates and try creating your own! You don’t even have to sign up to start designing!

Tags: design, birthday, ideas, bannerworks

Ben Lawless, our intrepid man of miracles (the one who takes all our good stuff and makes it look a whole-heck-of-alot better), has just completed the logo for Banner-Works. What do you think? Like it? Then trust us when we say you will enjoy the experience at Banner-Works even more. Check out all our designs (including a slew from Ben himself). Treat yourself by customizing and personalizing your very own vinyl banner and then have the banner you just designed printed right here at BIG Images.

Tags: ben lawless, bannerworks, technology, software, design