Tip 4: Use simple imagery for maximum effectiveness.

You've all seen it: illegible and completely useless large-format ads that do nothing but give eyesores and headaches to everyone around. What is that poster trying to say? Why do I feel mentally and physically assaulted? How can we learn to never, ever make something like this crime against humanity again?

In previous months, I've discussed the importance of legibility in your advertisement designs. This is especially important when it comes to keeping your text short so that your message is straightforward and diluted to it's core. Well, there is a similar golden rule that applies to imagery, and it's this: Simplicity. Read the full article...

Tags: large format, design, ben lawless, imagery, photography, 7 steps