As in all things, a plan is the only way to minimize disaster. It will save you time, and it's really the only way to ensure you stay within your budget. Although this is the last part of this series, and even though it's a bit of a "no duh!" this is perhaps the most important tip of them all. Read the full article...

Tags: large format, printing, planning, ben lawless, 7 steps

Let's face it: the tradeshow environment is not a zen garden. There, you will never find balance and peace. Instead, you'll find situations like the Samsonite luggage commercial of old. You know the one: hulking gorillas crash into suitcases with all their might, shredding its contents.


I've seen and heard of all manner of horror stories from the show floor, and they can be truly grisly. 'Bob the tattooed flowerist' drives over your case of graphics while delivering the ferns you ordered. FedEx decides your booth needed a vacation — why else would its last known location be Palm Beach, Florida?

The point is nothing ever goes as planned. So, what then? What can be done in advance to minimize the inevitable? You plan for disappointment and heartbreak, and in short, you develop a Plan B. Luckily for you, I've been there, and I've found two objects that will save your hide almost every time.

The first is what I call a Contingency Kit. It's simply a large tool box with the following in it: Read the full article...

Tags: trade show, planning, tips, ken pettit

Every December, the “big boxes” and national chain stores suck away precious customers from small business. To whom can small business turn to remain competitive amidst the holiday season’s multi-million-dollar marketing frenzy?

Look no further than BIG Images! This December you need to maximize your sales. The most effective and inexpensive way is to breathe new life into your storefront — capture customers’ attention and pull them in.

Thousands of potential customers may pass by your storefront everyday on their shopping quests. With BIG Images as your ally you can reach out to those customers by utilizing your store front effectively. Convince them that you provide what they’re looking for. Make your message too large to ignore. Turn foot traffic into dollars.

BIG Images will help you accomplish this with the following effective products… Read the full article...

Tags: sales, planning, team, ken pettit