printing

Step 7 to effective large-format graphics: Plan Ahead

Plan Ahead - illustrated by Ben Lawless

As in all things, a plan is the only way to minimize disaster. It will save you time, and it's really the only way to ensure you stay within your budget. Although this is the last part of this series, and even though it's a bit of a "no duh!" this is perhaps the most important tip of them all. Read the full article...

Step 6 to effective large-format graphics: Placement

Consider Where Your Large-Format Graphic will be Placed


Consider where your images will be placed, Illustration by Benjamin Lawless


The environment your graphic is going into is very important. In fact, it’s at least as important as its fellow rivals: subject matter, selling point, imagery and layout. And there is an implicit responsibility given to those who advertise: with every ad, poster, banner, or car wrap you produce, you are contributing to the environment around it. I’m not necessarily talking about whether you use green materials (that’s an entirely separate topic). This is about how your graphic adds or subtracts from the experience of your audience in that area… Read the full article...

Large Format Printing for the rest of us

Large Format Printing has not been on the scene for very long. Outside of a few key industries, the benefits of a company like BIG Images are not immediately obvious to the uninitiated. In this article I am going to describe how a few of BIG Images’ clients have recieved invaluable solutions to their printing needs.

Preserving the Past

King City California Ranch circa 1920
An old photo panorama, circa 1920, preserved through BIG Images digital printing process

BIG Images only prints with water-proof and light-resistant inks. Our photo-paper is equally strong, able to withstand fading and preserve its whiteness for years. This enabled a customer of ours to preserve a turn of the century panorama for future generations. Our customer had an old photograph that had been taped together from many smaller photographs. We were able to help them create archival quality, fade resistant prints for everyone in the family, preserving their heritage for future generations. This project was completed using our 10.5 mil photo paper, our uv-blocking luster laminate, and 1/2” thick black gator board for a rigid backer.

Elvis and Marilyn Monroe printed as door coverings

Interior Decoration

BIG Images’ printing methods offer a low-cost way to create custom wall-coverings. As an example, one of our customers wanted to decorate her children’s bedroom doors. She brought us images of Elvis and Marilyn Monroe, which we were able print full size, as large as her doors. She was then able to simply apply these large stickers to the new doors for a unique look all her own. This project used our water-proof and scratch resistance adhesive backed vinyl. Read the full article...

Cash on the ground

I’m sure you’ve all noticed the floor graphics sprinkled throughout your local grocery store. These highly effective and affordable large-format images have proven to increase sales by up to 20–30%. In fact, floor graphics have become part of the standard marketing package at many larger stores and retail chains. The market for printing these floor advertisements is projected to grow to $2 billion in the next 5 years. If your competition is not already marketing with it, they will be.

Installing floor graphics in a retail environment is like finding cash on the ground - illustrated by Benjamin Lawless

Benefits of floor graphics

With a price of $13.75/sqft the advertising opportunity is very cost-effective compared to radio, newspaper, and other more traditional methods. Floor graphics are inexpensive enough to use as short-term signage, and durable enough to use as long-term signage…
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Solvent Ink vs Aqueous Ink

“Is it solvent?”


As many of our customers are aware, BIG Images produces prints on huge inkjet printers. In fact, the posters, trade show graphics, banners, and other materials offered by Wide format and Large-format printing companies depend on the same Ink Jet technology found in the office.

Illustration of Solvent Vs Aqueous Ink

The Ink Jet printer is a relatively new phenomenon, replacing dot matrix only 15 to 20 years ago [1] (although the first thermal Ink Jet printer was actually invented in 1977). Two varieties of Ink Jet exist: Thermal and Piezoelectric [2], but ultimately, the principle behind the two are the same; a drop of ink is propelled from the ink head and onto the media at precisely the right time to produce a recognizable image at increasingly impressive speeds.

…a solvent printer is unique in that it heats up the media … leaving the ink embedded in the media!

While the mind tries to wrap around the possibility of such perfect timing, let's focus on what is important when purchasing a BIG image. Interestingly, it's not the manner in which the ink happens to arrive on the media, but the particular solution in which the ink is contained. Anyone who's ever tried to combine oil and water knows that the two just don't mix, because water is a polar molecule while oil is non-polar [3]. Aqueous inks are dissolved in water, a polar substance while solvent inks are dissolved in, well, solvent, a non-polar substance [4]. Paper is polar, plastic is non-polar and this is where it becomes important to the consumer.

Trying to apply a polar-based ink to a non-polar surface or vice versa achieves the same unhappy results Read the full article...