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Step 5 to effective large-format graphics: Visualizing the final product
When dealing with large-format graphics, there is always one problem that consistently rears it's ugly head: many people can't visualize what the graphic will look like. Most often, it is just too difficult to wrap your brain around the actual size of the graphic. Most computer monitors are between 17" and 24", whereas almost all large-format graphics are 3' x 5' or larger. Sure you can squint at your monitor from across the room, but that can't possibly give you a decent sense of scale when it comes right down to it.
In previous months, I've discussed the importance of legibility and simplicity in large-format design. Unfortunately, without a decent perception of size, you're taking a crap shoot with your marketing campaign. You see, whether it's a client, a boss, or employees and freelancers, everyone involved in your marketing efforts needs to have the same idea for the impact it will have. Particularly if you're dealing with a large-budget marketing campaign, the entire crew should be able to speak using the same visual vocabulary. Read the full article...
In previous months, I've discussed the importance of legibility and simplicity in large-format design. Unfortunately, without a decent perception of size, you're taking a crap shoot with your marketing campaign. You see, whether it's a client, a boss, or employees and freelancers, everyone involved in your marketing efforts needs to have the same idea for the impact it will have. Particularly if you're dealing with a large-budget marketing campaign, the entire crew should be able to speak using the same visual vocabulary. Read the full article...
The Holiday Season is coming. Is your business ready?
November 21,2006 Filed in: Solutions|Tradeshow & Sales Tips
Every December, the “big boxes” and national chain stores suck away precious customers from small business. To whom can small business turn to remain competitive amidst the holiday season’s multi-million-dollar marketing frenzy?
Look no further than BIG Images! This December you need to maximize your sales. The most effective and inexpensive way is to breathe new life into your storefront — capture customers’ attention and pull them in.
Thousands of potential customers may pass by your storefront everyday on their shopping quests. With BIG Images as your ally you can reach out to those customers by utilizing your store front effectively. Convince them that you provide what they’re looking for. Make your message too large to ignore. Turn foot traffic into dollars.
BIG Images will help you accomplish this with the following effective products… Read the full article...