The second outdoor domain: the sky

This is part two (of three) in our outdoor solutions roundup. This article sumarizes the advantages and disadvantages of marketing with graphics in the sky. There are opporunities all around your city for getting peoples attention with street banners, billboards, lightpost-banners and even building-mounted banners. 

Look up to the sky

For above-eye-level marketing, banner and fabric reign supreme; nothing is more cost effective or easy to install as banner and fabric. I am not simply talking about billboards, but rather any graphic above eye level. These could be photos mounted onto the walls above restaurant tables. They could be sponsorship graphics high above the crowd, or even an outdoor mesh banner wrapping the side of a building. 

Advantages of images in the sky

• Reinforces main marketing imagery
• Reminders to the customer
• Focus customers attention

Disadvantages

• Not as direct or personal as eye-level or floor graphics
• Hard to track effectiveness of the graphic
• The most expensive of the three due to the large square-footage of material necessary
• Not every business has the area to display this type of graphic requiring the rental of space.

Products of interest

• Normal banner
• Mesh banner
• Trade show headers
• Fabric Flags

Gallery of Outdoor Solutions

Don’t forget to read our two companion articles, Graphics at eye-level, and Graphics down on the ground.