Case Cards Increase Sales of Firestone’s Red Nectar and Hemp Ale

iii Design ran an extensive marketing campaign for Firestone’s Red Nectar and Hemp Ale. For the retail environment, they envisioned a rigid graphic that could be inserted among the six-pack cases. The design was very layered and dimensional—a surfboard leaning up against a collage of surfer images taped to a map of California’s Coast. They turned to BIG Images who advised the case cards be produced by printing on Adhesive-backed-vinyl and mounted to 4 mm Coroplast. The graphic was contour-cut to help enhance the dimensional look. Slits were cut at the bottom to create a fork for inserting the graphic into cases.

The marketing strategy was a great success and the results were immediately measurable by the reports of increased sales at each store where the cards were in use.