The third outdoor domain: the ground

This is part three (of three) in our outdoor solutions roundup. This article sumarizes the advantages and disadvantages of marketing with floor graphics. 

Look down to the ground

Floor graphics are the new playground of large-format marketing. Everyone has to watch where they walk; why not put your logo or product message in their line of sight? Put your product message at the customers feet during the critical moment when they make their purchasing decision. Guide the customers eyes (and feet) with compelling images and visual treats that lead them right to where you want them. 

And BIG Images floor graphics are not limited to easy, clean environments like supermarket floors. We provide outdoor floor graphics that stick to concrete and carpet. 

Advantages of floor graphics

• Inexpensive
• Still very novel so people are more likely to notice it
• Unlimited flexibility of placement—get your advertisement at the customers feet when and where you want it
• Focus the customer’s attention
• [1] Stimulate sales—retail stores have shown 20–30% increases in sales when there are floor graphics.
• [1] Floor graphics offer one of the highest returns based on the price per square foot, making them one of the most inexpensive advertising mediums a small business could invest in.
• Virtually every business with a brick-and-mortar storefront has floor space available—its free to utilize!

Disadvantages of floor graphics

• We have yet to encounter a disadvantage

Products of interest

• Sidewalk Graphics
• Carpet Graphics
• Floor Graphics

Gallery of Outdoor Solutions

[1] “In-store floor graphics” Published: 18 June 2006. Accessed: 20 July 2008.http://answers.google.com/answers/threadview?id=738911 

Don’t forget to read our two companion articles, Graphics at eye-level, and Graphics up in the sky.

The second outdoor domain: the sky

This is part two (of three) in our outdoor solutions roundup. This article sumarizes the advantages and disadvantages of marketing with graphics in the sky. There are opporunities all around your city for getting peoples attention with street banners, billboards, lightpost-banners and even building-mounted banners. 

Look up to the sky

For above-eye-level marketing, banner and fabric reign supreme; nothing is more cost effective or easy to install as banner and fabric. I am not simply talking about billboards, but rather any graphic above eye level. These could be photos mounted onto the walls above restaurant tables. They could be sponsorship graphics high above the crowd, or even an outdoor mesh banner wrapping the side of a building. 

Advantages of images in the sky

• Reinforces main marketing imagery
• Reminders to the customer
• Focus customers attention

Disadvantages

• Not as direct or personal as eye-level or floor graphics
• Hard to track effectiveness of the graphic
• The most expensive of the three due to the large square-footage of material necessary
• Not every business has the area to display this type of graphic requiring the rental of space.

Products of interest

• Normal banner
• Mesh banner
• Trade show headers
• Fabric Flags

Gallery of Outdoor Solutions

Don’t forget to read our two companion articles, Graphics at eye-level, and Graphics down on the ground.

The first outdoor domain: the eye-level

This is part one (of three) in our outdoor solutions roundup. This article sumarizes the advantages and disadvantages of marketing with graphics at the eye-level. 

The eye-level

Eye-level graphics are what most people think of first when they want to market with large-format graphics. Thus it is highly competitive. Most of your competitors are already creating posters, banner stands, and window graphics. The trick is to set your marketing message apart from hodgepodge that already inundates the environment. 

Advantages of eye-level graphics

• Customers are virtually guaranteed to look at eye-level
• A little creativity will really set your message apart
• Get the customers attention even when they are not expecting it with vehicle graphics or sidewalk graphics (sandwich boards).

Disadvantages of eye-level graphics

• It’s a highly competitive space. Many businesses already do this so it’s not as novel, and leaves less of an impression on the customer. However, these disadvantages become opportunities to distinguish your business in the other two domains.

Products of interest

• Banner Stands
• Window Graphics
• Rollable Posters and Mounted Prints
• Tradeshow Prints
• Vehicle graphics—reinforce your brand with vehicle graphics
• Sandwich boards & sidewalk displays

Gallery of Outdoor Solutions

New Inks increase color gamut and image strength.

BIG Images recently completed the conversion to a new ink system for its outdoor solutions. These new inks bring a few direct benefits to our customers. These include: 

• Increased color gamut—we can now produce better color encompassing about 15% more of the Pantone color range.
• Better weather resistance—waterproof and lightfast outdoors for up to 5 years.
• Increased strength—the new inks stick to the material better, meaning more scratch resistance and longer life

All of BIG Images outdoor solutions are using this new ink starting immediately.